ARRStartup Metrics
Annual Recurring Revenue
(ARR)
Definition
Your total annualised recurring revenue. For most SaaS companies: ARR = MRR × 12. The primary valuation metric for growth-stage companies. Does not include one-time or variable revenue.
Why founders care
Indian VCs typically value early-stage SaaS at 5–15× ARR. Knowing your ARR is non-negotiable before any funding conversation.
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