MRRStartup Metrics
Monthly Recurring Revenue
(MRR)
Definition
The predictable, recurring revenue your business generates every month from subscriptions or ongoing contracts. Does not include one-time payments. The most important metric for any SaaS business.
Why founders care
Every investor will ask for your MRR in the first 5 minutes of a pitch. ₹1L MRR = ₹12L ARR. Track MRR from the first paying customer.
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