Startup Metrics
Revenue Multiple
Definition
The ratio of company valuation to annual revenue (ARR). Used by investors to value growth-stage companies. Example: ₹50L ARR at 10× revenue multiple = ₹5 Cr valuation.
Why founders care
Know your revenue multiple before any investor meeting. Indian SaaS at seed: 5–15×. At Series A: 8–20×. Depends heavily on growth rate and market size.
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